Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Matthew P. Chow
Matt Chow brings a unique blend of urban savvy and Berkshire charm to real estate. Originally from the vibrant streets of Los Angeles, Matt has called the Northern Berkshires home for over 30 years, gaining an intimate familiarity with the area's diverse neighborhoods and communities. Fluent in English, conversational in Mandarin Chinese, and currently studying Spanish, Matt is committed to assisting his clients with their real estate needs with a keen sense of diversity, equity, and inclusion.
With a solid educational foundation, including an MBA and certification as a Pricing Strategy Advisor (PSA), Matt diligently monitors the market through detailed statistical analyses. This ensures his clients remain well-informed about the latest trends and market shifts, empowering them to make strategic decisions with confidence.
As a dedicated full-time Realtor with Alton & Westall Real Estate Agency, LLC since 2015, Matt's commitment to exceptional service shines through. Clients consistently praise his market knowledge, professionalism, and integrity, reflecting his unwavering dedication to their success.
A proud member of esteemed organizations such as the National Association of Realtors (NAR), the Massachusetts Association of Realtors (MAR), and the Berkshire Board of Realtors, Matt upholds the highest standards in the industry. With Matt as your trusted ally, you can navigate your real estate journey with confidence and peace of mind.
Call Matt to learn more about our local market and how we can address your real estate needs.
Background:
Education/Certification: REALTOR, MBA, PSA-Pricing Strategy Advisor
Languages: English, Mandarin Chinese (conversational), Spanish (currently studying)
Member of NAR-National Association of Realtors, MAR- Massachusetts Association of Realtors, and the Berkshire Board of Realtors
Alton & Westall Real Estate Agency, LLC
73 Spring Street (Satellite Office)
Williamstown, MA 01267
United States